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Flowcrete Score World Cup Floor Conversion!

  • Flowcrete Score World Cup Floor Conversion!
  • Flowcrete Score World Cup Floor Conversion!2
  • Flowcrete Score World Cup Floor Conversion!3

Flowcrete Score World Cup Floor Conversion!

Flowcrete Middle East has been involved in the installation of OSN’s new television set for its 2015 Rugby World Cup coverage, which is being recorded live from Dubai’s Media City.

The client approached Flowcrete in the weeks preceding the sports event as they required 350m2 of a smooth, satin floor finish that would create a level surface for its camera dollies to operate on while also conforming to the set designer’s visual specifications.

Flowcrete recommended Flowcoat SF41 as a durable but low cost solution that would withstand the production team’s foot traffic and wheeled equipment. This high performance, epoxy resin coating would also take into account the fact that the floor’s aesthetics may need to be replaced in the future to correlate with new set designs.

The water based, polyurethane floor sealer Flowseal WB Satin was applied as a topcoat thanks to its consistent, satin finish that would create a slightly flatter effect for any reflections from the commentary desk.

In fact, the surface was so flat and level that the studio’s technicians noted how easy it was to effectively project reflections of computerised graphics, which were overlaid onto the set during the live feed, onto the floor.

Flowcrete Middle East manufactures a variety of matte, satin, and gloss finishes with varying life expectancies ranging from 5 to 25+ years.

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Will Facer

Will Facer is the Marketing Manager at Flowcrete Asia - a leading manufacturer of seamless resin floor solutions. In this role Will leads the Asia Pacific regional marketing efforts to engage with construction professionals and to provide them with insights and information on resin flooring.

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