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Jean Louis David Highlights White Floors at Flagship Salon

  • Jean Louis David Highlights White Floors at Flagship Salon
  • Jean Louis David Highlights White Floors at Flagship Salon
  • Jean Louis David Highlights White Floors at Flagship Salon3

Jean Louis David Highlights White Floors at Flagship Salon

When the international salon brand Jean Louis David (JLD) designed its flagship Hong Kong store it was imperative that the chosen floor would meet the iconic hairdresser’s high standards for quality, appearance and cleanliness.

Located at 12/F New World Tower 2, the store specialises in innovative hairdressing techniques and is committed to providing customers with a luxury ambiance alongside the highest levels of client service, care and hygiene.

To complete the look, the salon’s interior designers required a crisp white floor finish that would convey the contemporary, highly stylised image of the company. However, the floor’s visual impact would need to be maintained despite a challenging operational environment that would involve constant foot traffic, impacts from dropped equipment, frequent cleaning and spillages of hair products.

Flooring that’s a Cut Above the Rest

To create a surface able to combine these functional and aesthetic demands, a 3mm coating of the hard wearing, polyurethane system Flowfresh MF was installed over a 300m2 area. This was topped with two coats of the water-based Flowseal WB floor sealer in an elegant shade of satin white.

The completed floor tied into the salon’s striking white aesthetic, as the furniture, hairdressing booths, gowns, walls, ceilings and even the bottles of hair product are all bright white. This look is complemented with chrome trims and linings around the hard furnishings – all of which provides a sophisticated backdrop that allows the black reception desk and colourful product display areas to stand out and grab people’s attention.

Keeping a Clean Image

Portraying a clean and hygienic image is vital for venues such as JLD, to secure the trust of customers, meet the expectations of demanding VIP clients and comply with stringent hygiene regulations. This makes the easy to clean nature of seamless resin surfaces a significant practical advantage, as it means that cut hair and unwanted contaminants can be quickly and easily removed from the public-facing areas. The robust nature of the chosen system also avoids aggravating floor failures that would spoil the salon’s luxurious ambiance.

To find out how to create a floor finish tailored to the practical and interior design concerns of a commercial venue, get in touch with Flowcrete Hong Kong’s resin flooring experts by ringing +852 2795 0478 or email

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Dan Ash

Daniel Ash is the PR & Media Manager at the global resin flooring manufacturer Flowcrete Group Ltd. Dan's role includes creating press releases, blogs, white papers and case studies on Flowcrete products and projects as well as educational content for construction industry professionals.

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